22 immutable laws of marketing torrent magnet
Start making a community around the theme of your film. Start your marketing as early as possible. So why go with us? We try harder.” If for instance you are competing with larger companies in appliactions og sales, work harder, or better yet, smarter, than they do. After for instance Avis acknowledged their position on the ladder their sales went up. Get your viewers to associate the title with your film uniquely. Own the title and log lines for your project. Don’t attempt to compete with or create something that has been done before. Are you the first out about the subject? If not, how can your film become different than all the others out there? Novelty is crucial. Notes to self: Research the hell out of your film’s subject as early as possible. #22: The Law of Resources Without adequate funding an idea won’t get off the ground. #21: The Law of Acceleration Successful programs are not built on fads, they’re built on trends. #20: The Law of Hype The situation is often the opposite of the way it appears in the press. #19: The Law of Failure Failure is to be expected and accepted. #18: The Law of Success Success often leads to arrogance, and arrogance to failure. #17: The Law of Unpredictability Unless you write your competitors’ plans, you can’t predict the future. #16: The Law of Sigularity In each situation, only one move will produce substantial results. #15: The Law of Candor When you admit a negative, the prospect will give you a positive. #14: The Law of Attributes For every attribute there is an opposite, effective attribute. There are three things to sacrifice: product line, target line, and constant change. #13: The Law of Sacrifice You have to give up something in order to get something. #12: The Law of Line Extension There is an irresistible pressure to extend the equity of the brand. #11: The Law of Perspective Marketing effects take place over an extended period of time. #10: The Law of Division In time, a category will divide and become two or more categories. You must present yourself as the alternative. #9: The Law of the Opposite If you are shooting for second place, your strategy is determined by the leader. This has to do with competition, in which there are some very interesting perspectives in Peter Thiel’s book Zero to One. #8: The Law of Duality In the long run, every market becomes a two-horse race. #7: The Law of the Ladder The strategy to use depends on which rung you occupy on the ladder. #6: The Law of Exclusivity Two companies cannot own the same word in the prospect’s mind. The title and logline of your documentary should be unique. #5: The Law of Focus The most powerful concept in marketing is owning a word in the prospect’s mind. Marketing is the process of dealing with those perceptions. #4: The Law of Perception Marketing is not a battle of products, it is a battle of perceptions. #3: The Law of the Mind It is better to be first in the mind than to be first in the marketplace. #2: The Law of the Category If you can’t be first in a category, set up a new category you can be first in. #1: The Law of Leadership It is better to be first, than it is to be better. At the time he was $1.4 billion in debt! I will list the 22 immutable laws of marketing straight away as they summarize the book brilliantly. It has some funny perspectives on Donald Trump as well. You will get a lot of good stuff to consider before you start up your own venture. Although it was written in 1993 by Al Ries and Jack Trout the points in this book are still highly viable. But that is not to say that the book is not good. I would give this book a 30/70 on my Pareto-scale.